хорошая статья.
хорошо укладывается в теорию бизнес-ритуалов.
Given some preparation and calibration, you can bake the same cake from the same recipe the same way every time. But a business is not a cake – not even a cake-making business. You can retrofit “success factors” to businesses that made it big, but you can’t then reapply those factors to another business and expect the same results. Every new business is an experiment with too many variables to possibly control for: the concept, the execution, the stability of the people working on it, market forces, political turmoil, the weather, and on and on.
The factors that appear to make a business successful change from week to week, article to article, tweet to tweet, blog post to blog post. This week, everyone is trying to figure out how to replicate Facebook’s “hacker way” because that’s where the money is going. But eventually, the money moves on, and with it goes our idea of how to manufacture success. It was Taylorism in the 1880s. It was Japanese management theory in the 1980s. A few weeks ago, before our collective attention shifted to the Facebook IPO, it was whatever Steve Jobs had done, from hallucinogens to yelling at your employees. Next week, it will be the philosophy of whoever seems likely to make the most money right then.
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